Acquisition of AFL Record

Canterbury Partners advised Crocmedia, the sports, entertainment and lifestyle content business, on its acquisition the AFL publications business (AFL Record).

The AFL Record has been the official match program since its inaugural year of 1912.

Crocmedia will now produce all weekly match-day magazine content, including the AFL record, AFLW publications, AFL season guide, JLT Community series, AFLX, International Rules Series, and the AFL Finals and Toyota AFL Grand Final editions.